The Bread Talk Food Group was formally established in Singapore in 2000. It is mainly invested in the opening of a boutique bread cake chain. It was listed on the second board of the Singapore Stock Exchange in 2003 and listed on the main board of the SGX within six years. The company's business areas include baking, frozen food, fast food joining, chain restaurants and so on. By 2018, the company's total assets were 486 million US dollars. In 2003, it officially entered the Chinese mainland market and established Shanghai Xinyu Bakery Food Co., Ltd., and has opened hundreds of stores in 23 cities including Shanghai, Beijing, Shenzhen and Guangzhou.
   The bread talk new language regional headquarters and production base project is located in the food town of Majiabang, Jiaxing City. The land used is about 41 mu. The total registered capital of the project is more than 50 million US dollars, and the fixed assets investment is not less than 139 million yuan. From the third year after the project is put into production, the cumulative annual sales revenue of each segment is expected to be about 500 million yuan, and each entity is expected to have a total annual tax payment of about 20 million yuan. The project is the leading company in the bakery food industry and the second multinational company regional headquarters project introduced after the American Homer in the Jiajiabang Health Food Town of Jiaxing.